Look to enhance an element by incorporating your mascot. Here we brought life to a Twitter campaign by highlighting USA Rugby's Rookie the Eagle participating in the promo on the video board. Simple things like this can greatly enhance the effectiveness of an element and help foster engagement with fans.
Fan Appreciation Night is a great time to unload all of the extra swag, prizes or autographed items you have accumulated throughout the course of the season. Fill every free moment in your game presentation with additional giveaways and try to get your players to invest in the concept as well. Present the idea to your players as an opportunity to give back to the fans, which can be even more meaningful in a losing season. Ask that they give what ever extra items they have from the season and organize a big post-game "thank you" by spreading love all over the arena. Trust me, your fans will appreciate it!
Not only is GameOps.com a resource for everything you need to start your season planning, you should also listen in as the industry's brightest minds get together for the monthly GameOps.com Podcast!
Rehearse back-up communication methods and discuss them in your production meetings because you never know when your communication systems may fail. This is also a common practice for production teams that work in stadiums that don't feature wireless headsets. Either way, having a back-up plan is essential and can save you from lengthy timeouts and rough transitions of your elements.