mls BELTLINE block party

BeltLine | Atlanta, GA | July 2018

Major League Soccer continues to grow in both scale and experience. Working with a group of familiar colleagues at 10th Street Productions, we utilized our successful fan fest model of crowd engagement and interaction to kick-off MLS’s signature midseason event. The day-long Beltline Block Party featured contest programming and a MLS Celebrity Soccer match on the MLS All Star branded Mini Pitch, then transitioned into the stage for an Atlanta United viewing party in their final match ahead of MLS All-Star. The night was capped off by a performance by Atlanta’s own, Waka Flocka Flame.


mls all-star concert

BeltLine | Atlanta, GA | July 2018

With MLS Block Party as the feature act on Saturday of the kickoff weekend for MLS festivities in Atlanta, the excitement continued as 3 Point spearheaded stage management alongside celebrity emcee Fonzworth Bentley on Sunday at the MLS All-Star Concert presented by Target featuring Cheat Codes and headlined by Atlanta native and hip-hop icon, 2 Chainz. The events in Atlanta’s famous BeltLine neighborhood were a strong way to get MLS All-Star celebrations under way.