National Basketball Association (NBA)


Paramount Theatre at LIU | Brooklyn, NY | February 2015

The NBA took a different approach at NBA All-Star 2015 with the installation of the NBA House fan fest concept, rather than the typical NBA Jam Session, with fans able to experience the excitement in both Brooklyn and Manhattan. 3PT produced center court programming for the NBA House - Brooklyn in the historic Paramount Theatre at LIU.  Entertainment included appearances by NBA mascots, performances by the Sixers Dancers and contests hosted by NBA Legends including Gary Payton, George Gervin, Muggsy Bogues, Mitch Richmond & more.  Each of the twelve 4-hour sessions were power-packed with family-style entertainment and contests for all ages.

 NBA Global Games - RIO

HSBC Arena | Rio de Janeiro, Brazil | October 2014

Each October, the NBA takes its game beyond North America for their annual Global Games.  3PT played an integral role in producing, directing and soundtracking the game presentation for a highly anticipated matchup in Rio de Janeiro, where for the first time, LeBron James faced off against his former teammates at the Miami Heat since returning to the Cleveland Cavaliers.   The overtime contest featured thrilling play on the court and some of the top NBA entertainment in the country, including world-renowned DJ Irie, the Miami Heat Dancers and the Cavs Scream Team, creating a festive atmosphere in Brazil.

State Farm All-Star Saturday Night

Smoothie King Center | New Orleans, LA (2014)

Toyota Center | Houston, TX (2013)

When the NBA moved to the East vs. West format for the Saturday night competitions in 2013, we worked with them to craft a new event script and produce the role of In-Arena Host, Nick Cannon of America’s Got Talent.  Featuring the Sears Shooting Stars, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk, this is one of the most complex productions in sports due to broadcast integration and pace of the programming.  A favorite moment for 3PT was former Washington Husky Terrence Ross winning the 2013 Sprite Slam Dunk contest.

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BBVA Compass Rising Stars Challenge

Smoothie King Center | New Orleans, LA (2014)

At the NBA’s annual rookie-sophomore display, we worked with NBA All-Star host Scotty B and the New Orleans Pelicans’ Nicole Collins to entertain the crowd throughout the night.  From player interviews to the Dance Cam, 3PT ensured the messaging and timing were on point.

NBA D-League Dream Factory

NBA Jam Session | New Orleans, LA (2014)

The NBA D-League Dream Factory is comprised of a 3-point and dunk contest.  2014 marked our first year involved in the Dream Factory event and it was screaming with excitement.  Both events went into tie-breaking final rounds.  AJ Singler hit a money-ball with his final shot to win the 3-point title while the reigning champion Tony Mitchell went dunk for dunk with Ra’Shad James to win his second straight dunk title.  The dunk contest exceeded expectations and set the table for the NBA Dunk Contest later that night.

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Sprint Pregame Concert at All-Star

Amway Center | Orlando, FL | February 2012

3PT made our musical event debut as the Sprint Pregame Concert tipped off festivities on All-Star Sunday outside the Amway Center.  Featuring Gym Class Heroes, J. Cole and a surprise appearance by Lil’ Wayne, we played a key role in directing the two-hour show broadcast live on TNT and NBA TV.


Steinberg Wellness Center at LIU | Brooklyn, NY | February 2015

As part of NBA All-Star 2015, 3PT produced the BBVA Compass Rising Stars Challenge Practice at the collegiate home for Long Island University basketball in Brooklyn.  But this was not your normal practice as the session was broadcast live on NBA TV, complete with player introductions and contests that paired the "Team USA" and "Team World" players alongside Wheelchair All-Stars and fans selected from the stands.  It was a reunion of sorts as we once again worked with Sacramento Kings emcee Scott Fresh, along with NBA mascots and dance teams to entertain the fans.

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 NBA All-Star Game

Smoothie King Center | New Orleans, LA (2014)

The NBA All-Star Game is the world’s premier sports entertainment event of the year and we played a key role in producing and directing the in-arena hosts throughout the evening.  3PT’s Pat Walker directed the 2010 edition of this game at Cowboy Stadium in front of a Guinness World Record basketball crowd of 108,713 fans.

Sprint NBA-All Star Celebrity Game

NBA Jam Session | New Orleans, LA (2014) | Houston, TX (2013) | Orlando, FL (2012)

For the third straight year, 3PT has directed the Sprint NBA All-Star Celebrity Game as part of NBA All-Star Weekend.  The Celebrity game headlines the events taking place at NBA Jam Session.  Actor and comedian, Kevin Hart has made headlines each of the last 3 years but that's not for lack of star-power.  Games have included stars the likes of Snoop Dogg, Nick Cannon, Usain Bolt, Justin Beiber and many more.  The 2014 game was the most-watched ever, drawing nearly 2.5 million viewers on ESPN with another 1.1 million viewers on the WatchESPN app.

NBA D-League All-Star Game

NBA Jam Session | New Orleans, LA (2014) | Orlando, FL (2012)

The best young basketball talent and future stars of the NBA are showcased as part of All-Star weekend in the NBA D-League All-Star game.  This game provides a platform for the top players in the NBA D-League to shine amongst the NBA's brightest.  We've acted as the game director for this game in 2014 and 2012, which takes place annually as part of NBA Jam Session.

NBA Finals Viewing Party

Monterrey, Mexico | 2014

The NBA is a global brand with events executed around the world.  The Mexico offices brought us in to produce a viewing party for Game 1 of the 2014 NBA Finals between the Miami Heat and San Antonio Spurs.  The activation, designed for NBA Mexico partner Coors Light, brought an in-arena NBA experience to attendees with appearances by Benny the Bull and the Phoenix Gorilla.  The event also featured NBA legend Cedric Ceballos as the emcee and DJ and included performances from the famous Lakers Girls.