Sometimes the best way to lead your fans, is by example. Make it a tradition amongst your game day staff to participate in activating a theme. Have fun with it. Creativity becomes infectious. The photo attached is a throwback of the entertainment staff at a Seattle Sonics "90's Night". As part of the 40th Anniversary Season, we celebrated each decade with a theme night.
Get familiar with player personalities far in advance of video shoots. It never hurts to experiment a little but with proper preparation, you can be more effective with your casting of roles and gain the trust of the personalities you're working with.
Every summer, somewhere in America, a baseball team unveils a fresh and extraordinary new stadium feature that raises the bar for must-see fan experiences. Though more common in baseball stadiums, challenge yourself to look at areas of opportunity within the confines of your arenas or stadiums and dream big. Create something nobody has ever seen before and they'll want to come see it.
When soundtracking a playoff or championship, an extra level of detail is required on song selection from the DJ. Ensure that every song played is played with purpose as the audio selections should match the tone and seriousness of the game. Choose tracks that highlight energy and make you feel like something epic or grand is about to happen.