Take advantage of the branding real estate in the backgrounds of any press conference, video shoot or interview set-up. In the photo above, seven University of Kentucky basketball players made the simultaneous announcement to declare for the NBA Draft. The footage aired on every media outlet that covers college basketball. What looks to be nice school branding on the wall in background was covered up by a series of blank black drape. They chose black drape rather than using a standard school branded press backdrop. This is an example of a huge branding opportunity lost.
Every team is challenged to produce content featuring player integration. Make it easier on yourself by getting to know the personalities of the players on the team you're producing for. It'll help assemble better casts for entertainment elements and deciding which player you can call-on for goofy roles versus crowd-rousing hypes. Have a plan when approaching your Media Day on how to best highlight the different personalities on your team. You'd be amazed at what you can learn about their interests by simply following their social media accounts, talking to them at outside events or even observing a practice.
Conference after conference, I continually hear how success is dependent upon a team of people working together to creatively move a concept into an executable activation. It takes a team of creative people who think differently but can come together and collaborate to create something unique. So when hiring for production roles, error on the side of the creative-type. I've never heard someone in the sports industry complain about having too much creativity swirling amongst the office atmosphere.
A common challenge for a lot of teams or organizations comes in the form of attracting new sponsors. Take a look at your in-game asset inventory and identify areas you can utilize for a new in-game promotion opportunity. Invest in creativity and build something unique within the parameters of your brand. Develop an execution plan and a system for prize procurement. If you make it a staple, a tradition or just a really well executed promotion, then you have a tangible asset to present to potential sponsors. Step and repeat until you maximize the value of your in-game inventory while providing an enhanced fan experience.
Simply put, sometimes changing your perspective can bring forward new ideas or present enhancements of existing elements that you wouldn't have noticed otherwise. It's never a bad idea to self-evaluate your game presentation from a different vantage point, especially from the perspective our your most valued customers; the fans.
With how fast and furious in-seaon planning can get amongst a staff, it's easy and common to see departments lose high-levels of communication. Make it a habit to sync up with content creating departments like marketing, social media or your web team to see if they're building anything that can enhance a theme night or generally improve your game presentation.
Never underestimate how the impact of improving your game or event soundtrack can have on your overall fan experience. If you're lucky enough to work with a talented Sports DJ, then you probably don't experience these issues. If not, try to carve out more time for your DJ to put their stamp on your game script. Try to provide the information earlier and give them access to the proper equipment earlier in your production schedule.