On our Twitter account (@3ptproductions), we post a #TuesdayTip relevant to the sports marketing and production industry. Our goal is to share best practices with game directors, producers and stage managers across the country.
We believe that commercials don't belong in breaks or timeouts during a game. Fans in attendance should be rewarded with entertainment features - not commercials. Creatively incorporate sponsors into entertainment features and provide an experience they can't get at home.
When planning your season, there are always opportunities to experiment with promotions, contests and timeout features. Build them to attract a sponsor or keep them flexible enough to add a sponsor at a later date.
One of our favorite in-game elements to create are new Fan Cams. Cams are one of the best ways to create fan interactive moments during a game and are fun to customize for teams, brands and sponsors alike. And, they take minimal resources. Be creative and experiment with new Fan Cams.
Maintain flexibility in late game scripting so you can build on momentum or create home court advantage type moments. T-shirt tosses teamed with upbeat music is a surefire way to get fans standing and excited. Build even more momentum by "bumping" out of the timeout with a player rouser or music transition at the horn going back into gameplay.
When installing a new promotion, contest, intro sequence or any other live production element, rehearse it until every role is comfortable and on-point with their cue. This will set a higher standard for your productions and keep your staff sharp come showtime.
Always practice reading your PA scripts before handing them over to the announcer. If there are certain tones, sounds or voice inflections you're looking for, communicate those notes to the PA announcer during your production meeting.