For Game Directors or Sports DJ's looking to add to their music library, this is a very simple and resourceful tip to use. Scan top radio stations and try to think of ways to use each song you hear, whether that's during a game, specific scenario or theme night activation.
Whether your philosophy is to capitalize on early momentum or save your rousers and hot timeouts for late in a game, providing yourself script flexibility is a must in order to ride crowd momentum in real time. Allow yourself some unscripted timeouts to make good for the scripted or sponsored elements you audible away from in those moments.
The link posted in the original tweet is no longer live, so I posted the video to the right. Don't put your student athletes in a position to make a fool of themselves. If you're going to attempt a stunt like this, practice and rehearse it with the people involved in the element. Rehearse your complex elements until you've executed them perfectly and are confident everyone on the production team knows their roles and cues.
In basketball specifically, there are a lot of late timeouts in close games. When your late game inventory begins to feel repetitive and needs fresh content, create different fan cams that are relevant to your fans, community or brand. Fan cams are a great way to add entertainment and a theme to standard crowd shots. Graphics for fan cams are easy to create and a resourceful option for organizations with limited resources or staff bandwidth.
At 3 Point Productions, we believe that attracting fans to the stadium starts with great entertainment. Halftime is the longest break during any sporting event. This break should serve as an opportunity for organizations to entertain and engage the fans attending the game in a way that the fans at home don't experience. Reward the fans that attend your games with elite entertainment, there are dozens of great traveling performance groups and halftime entertainment acts. You don't even have to look very hard to find them - Shameless plug.
Another good practice for any game director who is extremely passionate about their work. The difference between a "good" presentation and a "great" presentation is a series of small details. Always look to make improvements. Every event. Every game.
This tip falls in line with the previous tip. Always review your work and look for ways to increase fan engagement. It's important to note that I'm not instructing you to remove an element if it doesn't promote fan engagement. Sometimes, sponsorship elements or informational PA reads may not promote engagement and that's ok. Just monitor the amount of engagement you're promoting and know that it never hurts to add more. The best-produced games or events should have people talking about not only the game, but about their fan experiences.