Press Release




3 Point Productions Partners with NACMA to Evolve Collegiate Fan Experience

 3PT brings unique expertise and industry insights to assist college athletic departments

(March 27, 2015) SEATTLE – In support of the ongoing evolution of the fan experience, 3 Point Productions (, a Seattle-based sports and entertainment production company, has announced its partnership with the National Association of Collegiate Marketing Administrators (NACMA). Highlighted at the NACMA Convention in Orlando on June 14-17, 3 Point Productions (3PT) will provide year-round support and insights about all aspects of the fan experience to NACMA and its members.

“The landscape and expectations of the fan experience are changing rapidly throughout college sports, so now is the time as an industry we must come together to be creative, share best practices, and keep student bodies and alumni engaged,” said Patrick Walker, President and Co-Founder of 3PT. “We’re proud to support NACMA, whom we consider to be the hub of innovation in this industry, to help improve and expand a fan’s game day experience with the school they love.”

3PT’s Consulting practice assists colleges and universities to unite and excite their fan base through game production guidance that incorporates new stadium technologies and integrates sponsor activation to highlight university heritage, enhance traditions and provide an innovative entertainment platform.

“The 3 Point Productions team brings a much needed expertise in the fan experience to our organization,” said Eric Nichols, NACMA President and Associate Athletics Director and Chief Marketing Officer, University of South Carolina. “Their support and knowledge will be key to help other partners and members recognize and respond to the changing demands from today’s fan base.”

Recent 3PT collegiate projects include the production of events during NCAA Basketball Final Four weekend, production of neutral-site college basketball and hockey games including the “Carrier Classic”, “Battle in Seattle” and “Hockey City Classic”, consultation with the University of Washington on Football, Men’s Basketball, and Baseball game production. 

“We believe a united fan base can impact the outcome of games, boost school pride and increase attendance while impressing recruits and building loyalty,” added Walker. “The forums created through NACMA can help address challenges and move our entire industry forward, ultimately to the benefit of fans.” 

About 3 Point Productions

3 Point Productions (3PT) is a sports and entertainment production company driving the evolution of fan experience, using the power of live events to turn moments into memories. 3PT assists teams and universities to unite and motivate their fan bases through game production guidance, bringing brands to life through a creative approach to event production, and offering crowd-pleasing halftime entertainment acts to ensure that what happens between gameplay is as entertaining as the game itself. More information and industry insight is available at their “Beyond the Arc” blog and by following 3PT on Twitter at @3ptproductions.


NACMA is the first organization of its kind to provide educational and networking opportunities; enhancement of acceptable operating standards and ethics; and establishment of the overall prestige and understanding of the profession of athletics marketing administrators. For more information about NACMA, please visit NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA), which is in its 50th year. For more information on NACDA and the 14 professional associations that fall under its umbrella, please visit

Media Contacts:

Jaime Quick

ChangeUp for 3 Point Productions, 206.229.5183


Ryan Virtue

NACMA, 440.788.7473