At 3 Point Productions, we provide an entertaining fan experience to encourage people to attend sporting events rather than watch them on TV. Many factors have led to fans wanting to stay home instead of buying a ticket. It is our jobs to keep enhancing the stadium experience for all parties involved in game day.
The “Fan Experience Spotlight” is a new blog feature where we will take an in-depth look at one specific portion of game day. In this first edition of the Spotlight, we will look at the importance of in-game statistics and educating your fans on the players.
Fantasy sports and advanced statistics rule the sports industry. Fans expect to know their favorite players on-base percentage against lefties or their free-throw percentage as they step to the line. At a minimum, they should know the general statistics like batting average and points per game.
A TV broadcast provides all of these stats and more so this is what fans come to expect. If the broadcast doesn’t have these stats, fans will take to Twitter or the Internet to find out. As in-game producers, we don’t need to provide everything they do on TV but we should come close. Create basic lower third or full screen graphics for each player with their yearly stats. Invest in up-to-date stats that will update throughout the game.
Work with your PR team on storylines, trends and potential records that could be broken. Create a PA and accompanying graphics for each scenario to capture that moment if and when it happens. If your team sets a record, a well produced moment will become a memory that people will tell their friends “I was there when…” for years to come.
A few other simple ideas are to build conference standings and league leaders if you are doing well. Create “Did You Know” graphics that tell a story about your players.
Don’t tempt fans to use their phones to get their information. Once the phone comes out, you have lost their attention and they will be less engaged in the game.