When Mark Cuban has an opinion, it is usually a strong one. Recently he discussed his visit to a SMU Men’s Basketball game and how the game day experience was the number one topic of discussion. People weren’t worried about the team’s performance or the impact in the conference standings. They were focused on the atmosphere in the arena and how attending a SMU basketball game made you feel.
This type of thinking is exactly how we approach every event we produce. We ask ourselves, “how can we turn moments into memories at this event?” We know that we can't control the play on the court but we can provide entertainment and build excitement leading up to those moments.
Cuban captures our objective perfectly in this paragraph:
“Atmosphere. The electricity you feel when you walk into an arena. The uncertainty and anticipation of what will happen before, during and after the game, and most importantly the communal feelings that can only happen when thousands, if not tens of thousands of people share their emotions. That is what makes going to a game special and the smart people at SMU knew it.”
Our goal as game producers is to provide an experience that allows people an escape from the stress of everyday life and to be completely engulfed in the moment. These moments are what become lasting memories for friends and families to share with one another. We want people to set aside their cell phones and share a “positive communal feeling” with complete strangers. Months from now, the memories fans take away from a sporting event are based on feeling and shared experiences, not the result on the court.
Mark Cuban knows passion and he knows entertainment and he captures this brilliantly in this post.