Black Entertainment Television (BET)


2016

Desiigner.jpg

BET CELEBRITY BASKETBALL GAME PRESENTED BY SPRITE

LA Convention Center | Los Angeles, CA | 2014

In 2016, BET brought 3 Point back as part of the production team for the BET Celebrity Basketball Game presented by Sprite as part BET Experience  The game took place at the Sprite Court and was streamed live and later broadcast on BET.  Once again, 3 Point spearheaded game entertainment production for the celebrity game which featured stars such as Snoop Dogg, Floyd Mayweather, Desiigner & more. The Dunk Contest presented by Sprite was weaved into the pregame and quarter breaks. Halftime featured a live performance from Yo Gotti. 


2014

BET Celebrity Basketball Game presented by Sprite

LA Convention Center | Los Angeles, CA | 2014

BET hosts their annual awards show at L.A. LIVE and recently created the BET Experience, a weekend-long fan fest that brings together music, sports, society and entertainment.  The signature sporting event of the weekend is the BET Celebrity Basketball Game, taking place on the Sprite Court, an 1,800-seat arena built inside the LA Convention Center.  We spearheaded game entertainment production and sponsor activation for the celebrity game, featuring stars such as Snoop Dogg, Floyd Mayweather, Chris Brown, Justin Bieber, Rajon Rondo, LeSean McCoy, DeSean Jackson and Terrell Owens. 

BETX LOGO.jpg

BET Slam Dunk Contest presented by Sprite

LA Convention Center | Los Angeles, CA | 2014

The BET Slam Dunk Contest takes center stage on the Sprite Court at BET Experience's Sunday festivities.  Hosted by Hollywood actor Chris Spencer and a judges panel consisting of NBA Slam Dunk Champions Terrence Ross and Cedric Ceballos, along with LA Sparks star Nneka Ogwumike, NBA legend Doug Christie and Sprite amateur Dunk Champion Kenny Dobbs, we provided "wow moments" for thousands in attendance led by eight of the best streetball dunkers from around the nation.  Following the game, the dunkers were joined by their teammates for the high-flying BET Streetball Game.